The primary focus of this usability report is whether the new website of Grady College is attractive, user friendly and easy to navigate on mobile devices. Therefore, this report will introduce the descriptive data first and then analyze the users’ behavior in these aspects. I was assigned to focus on prospective students and graduate students, and I will propose suggestions for improving sites for prospective graduate students in the last part of this report. Because the new site was launched in February, this report based on the data from February 8, 2017 to April 9, 2017. 1. This report also analyzed previous version of Grady website. It is fair to analyze old version website in two months, from December 2 to February 2, because the new version was analyzed in two months as well.
This report contains the pattern of rating of “Powerless” across weeks, the comparison between rating performance of “Powerless” with its competitors, and suggestion for future actions of “Powerless”. The analysis can help general managers to make decisions on renew next season.
Suggestions to Atlanta CBS 46 station: